Apple has officially opened Apple MixC Hefei, its first retail store in China’s Anhui province, located in The MixC shopping mall. This marks the company’s 48th retail location in China.
The store features a sleek, curved glass façade and debuts a new layout combining the Genius Bar with an Apple Pickup table. A team of over 80 specialists is on-site to assist customers and showcase the latest products, including the iPhone 16 lineup, MacBook Pro with M4, and Apple Watch Series 10.
“We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our educational Today at Apple sessions.”
In celebration of the upcoming Chinese New Year, the store offers special-edition AirPods 4 with Active Noise Cancellation, engraved for the Year of the Snake. Customers can also participate in a themed workshop to learn how to create and preserve memories using the iPhone 16 and Apple Vision Pro.
The store is decorated with festive elements, including window decals and interior designs, creating a celebratory atmosphere for the season.
