Apple performing ‘merchandise/floor marketing updates’ this week

Apple is reportedly making “merchandise/floor marketing updates” at its retail locations this week, signaling the potential arrival of new products. While no specific details have been confirmed, these updates have sparked speculation that Apple is preparing to launch its annual Black Unity Apple Watch accessories, which are typically released this time of year in honor of Black History Month.

In a post on X over the weekend, Bloomberg’s Mark Gurman shared that Apple retail stores will be undergoing these updates in the coming week. While the exact nature of the new products remains unclear, the timing aligns with Apple’s tradition of releasing Black Unity accessories to commemorate Black History Month.

Apple’s Black Unity collection has become an annual tradition, with the company releasing limited-edition Apple Watch bands and other accessories to honor Black culture and history. Last year’s Black Unity Sport Band featured an abstract design of flowers molded across the band in vibrant red, green, and yellow colors, symbolizing unity and heritage.